a Brand should make you feel something, I definitely 100% agree with that !
It Should Invoke, Excitement, Trust, Integrity, How does that brand fit into people's lives, What perception do they have for that brand ?
All of these Elements incorporate a Brand, Happy Branding !
Think of Nike-----> Grind, Comfort, Winning
Think of Chick-Fil-a----> Love, Servitude,
Think of Donald Trump ---> Drama, Controversy
think of Gucci ---> Luxurious, Expensive, Taste
What does your brand represent ------>